Extended Reality to Extended Cognitive Effects: The Impact of Augmented, Virtual Furman and Alper Kırklar – Faculty of Communication Media School, İstanbul Bilgi University, Turkey)Ĭhapter 14. Mücbir Sebepler: Turkey’s Talk Show for COVID-19 Lockdowns (Selin Bitirim Okmeydan – Department of Public Relations and Publicity, Ege University, Turkey)Ĭhapter 13.
New Stories and Digital Storytelling for New Consumers (Cansu Yıldırım and Gül Denktaş Şakar – Maritime Faculty, Dokuz Eylul University, Turkey)Ĭhapter 12. An Integrated Framework for the Communication Processes between Digital Influencers and Brands (Dilek Melike Uluçay and Kadriye Kobak – Department of Public Relations and Advertising Yaşar University, Turkey, et al.)Ĭhapter 11. Child Influencers on YouTube as the New Narrators: Consumer Socialization Theory Revisited (Gresi Sanje and Onur Serdan Çarboǧa – Department of Advertising, Istanbul Bilgi University, Turkey)Ĭhapter 10. Generational Difference in Media Consumption During the COVID-19 Pandemic (Eser Levi and Ayse Bengi Ozcelik – İstanbul Bilgi University, İstanbul, Turkey)Ĭhapter 9. Step Aside, Millennials and Centennials! The Attitudes of Baby Boomers toward Social Media Influencers İnce and Emel Özdora Akşak – Department of Radio, Television and Film, Ankara University, Turkey, et al.)Ĭhapter 8. Where Are We Now and Where Do We Go from Here? A Systematic Literature Review of Game Studies Research in the Last Decade: (Deniz Elif Yavalar – Department of Journalism, Erciyes University, Turkey)Ĭhapter 7. Representation of the Elderly and Agedness in the Media, the Sample of News Sites Andaç Demirtaş Madran – Faculty of Communication, Başkent University, Turkey)Ĭhapter 6. The Darker Side of the Virtual Environment: Online Discrimination
(Aysu Kes Erkul – Department of Political Science and Public Administration, Hacettepe University, Turkey)Ĭhapter 5. Digital Nomadism as a New Concept at the Intersection of Gig Work, Digitalization (Merve Geçikli – Department of Foreign Languages, Ataturk University, Turkey)Ĭhapter 4. Discourse Management and Contextualization Shift: COVID-19 and the New Normal Hande Arbak – Faculty of Communication, Yaşar University, Turkey)Ĭhapter 3. Media Performance: From the Perspective of the Comparative Advantage Theory (Nurcan Törenli and Zafer Kıyan – Department of Journalism, Ankara University, et al.)Ĭhapter 2. The Paradigm Shift in Practices of Journalism Through Traditional to the New Media: A Critical Assessment These chapters provide students, scholars, and practitioners alike with readable, engaging and innovative ways to think critically about communication. This collection presents 18 high quality chapters from a multi-disciplinary collection of internationally leading and emerging scholars. Perhaps the most significant take-home message from this book is the demonstration of how practices map onto paradigms. Readers of this book will be inspired by these new paradigms in communication and seek to push the boundaries even further to keep up with the breathtaking speed of the digital era. The chapters take the reader on a journey through new paradigms and emerging domains in which communication is expected to play a greater role. The focus of this book is to draw in-depth understanding on the phenomenon of continuous and rapid growth of new communication means, shifting from the traditional unidirectional sharing of information to multidirectional sharing channels. This book will examine current, emerging, and cutting-edge approaches to communication in the broadest sense. The aim of this book is to provide researchers and practitioners with new paradigms in the form of ideas, concepts, trends, values and practices in the communication realm. This collection of essays emphasizes new and emerging research paradigms in the communication world.
Series: Media and Communications – Technologies, Policies and Challenges Enes Emre Başar, PhD (Editor) – Associate Professor, Anadolu University Faculty of Business Administration Marketing Department, Turkey
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